February 20, 2017

Exporting Your Goods? Export Your Brand As Well!

Many businesses consider themselves extremely lucky to have established a healthy customer base and break-even within in a few years. Some of these companies are successful in taking the next step and expanding to international markets. Only a few though succeed on their first try. When you make that decision to export your business elsewhere, it doesn’t matter how confident you are in your product, business plan, capital investment, and human resources. Unless you’re able to localize your brand’s message within the context of your international audience, your brand will never gain enough traction. To circumvent that barrier, companies hire translators and localization experts to ensure that the new market understands the company’s underlying vision correctly. But the solution isn’t as simple as that! Lost […]
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