February 20, 2017

Exporting Your Goods? Export Your Brand As Well!

Many businesses consider themselves extremely lucky to have established a healthy customer base and break-even within in a few years. Some of these companies are successful in taking the next step and expanding to international markets. Only a few though succeed on their first try. When you make that decision to export your business elsewhere, it doesn’t matter how confident you are in your product, business plan, capital investment, and human resources. Unless you’re able to localize your brand’s message within the context of your international audience, your brand will never gain enough traction. To circumvent that barrier, companies hire translators and localization experts to ensure that the new market understands the company’s underlying vision correctly. But the solution isn’t as simple as that! Lost […]
February 13, 2017

Contemporary business doesn’t enjoy the benefit of the doubt! Why Accurate Language Translation Matters in Cross-Culture Business Communication?

Our yearning for a more connected world pushed us into discovering wheels, internet and airplanes. With every passing second, the world gets a little more connected and divine. Seriously, how else do you justify a hologram sitting next to you of a person who is, geographically, seas apart from you? Has to be some divine force doing all this.  One thing, however, has always been a curse to this phenomenon- The Curse of Language Barrier. ‘Language’ and ‘Barrier’, the two words are contraries in themselves. Language is supposed to connect people but it can be a barrier if it’s not understood, or worst, misunderstood by people. This is why it is important to master the art of removing language barrier when you are functioning […]
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